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I think the Daily Mail is a good example and this is a reminder to never speak in absolutes. That said, I don’t think any of those other examples pivoted the w
by filmgirlcw 5y ago
I think the Daily Mail is a good example and this is a reminder to never speak in absolutes.
That said, I don’t think any of those other examples pivoted the way the Times pivoted. The Times didn’t just digitize the newspaper or combine the newsrooms. It started to do real digital first and product first investments. The Cooking app, the Games vertical, the investment into audio and video, the tremendous investment in data tools for its journalists for multimedia storytelling (consider the impact of Snow Fall, even a decade later).
The Daily Mail may have successfully managed profitability, but I wouldn’t put it on par with the transformation that happened at The Times. The Times looked at the innovation happening at BuzzFeed and Mashable (where I worked for many years) and Vice and Vox and has not just been able to compete with them, I would argue that it has largely vested them. Whatever else you think of their journalism, that alone, is nothing short of remarkable. And I cannot think of another legacy media company that has transformed itself the same way.