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The problem with "premium" gym equipment is that ultimately it doesn't matter. It's not similar to other hardware which allows you perform your task better, lik
by ch0I9daAiO 5y ago
The problem with "premium" gym equipment is that ultimately it doesn't matter. It's not similar to other hardware which allows you perform your task better, like a faster laptop, phone with larger battery, washing machine that is quieter and more energy efficient. Your muscles do not care that you are pedaling or running on a $2000 piece of equipment compared to a $500. Your heart can't even tell if you're running or cycling or whatever you're doing besides how much demand there is for blood. Marketing this similarly to Apple seems difficult.
- clpm4j 5y agoThe Peloton experience and loyalty stems from the instructors and the classes - not the hardware.
- s1artibartfast 5y agoI have no doubt that there is a market for $2K bikes. There is probably a market for $10K bikes. My skepticism is that you can produce them at 90% profit and double the size of the market year over year for decades.