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I thought the most curious was the ratio of third:first party domains for magazines and news. It suggests they control very little of their technical, revenue-
by ethbr0 5y ago
I thought the most curious was the ratio of third:first party domains for magazines and news.
It suggests they control very little of their technical, revenue-generating infrastructure.
Which is interesting when the narrative is "The internet is destroying journalism." But another way to phrase it might be "All of these companies drastically underinvested in web/mobile, and continue to do so." (Although the NYT seems to have a higher ratio than most, but I believe they divorced themselves from Google and brought a lot back in-house?)
- The-Bus 5y agoIt's a matter of scale in relation to your audience and data. Your local news site with users in the tens of thousands, is unlikely to have the capital to invest in geographic and demographic tracking necessary to provide a robust ads business. Easier to plug into a number of providers who already have that data about their visitors. These sites have to do that to remain competitive.