I think that for a long time the average non SV consumer had the mentality of “I’m not paying a monthly fee for that crap” when it came to online stuff but all

I think that for a long time the average non SV consumer had the mentality of “I’m not paying a monthly fee for that crap” when it came to online stuff but all the streaming services have shifted that and it’s more normal now to pay a small monthly fee for little subscriptions of everything imaginable. So, my wild guess is that Google is seeing that culture change and realizes it’s now a good time to join everyone else and finally start milking it directly. Probably not accurate but I could see that being part of the conversation.