You're right! And there would be intervals when Facebook had no data about you, so it would say "you went into hiding." As a long-time user, I enjoyed Zuck's

You're right! And there would be intervals when Facebook had no data about you, so it would say "you went into hiding." As a long-time user, I enjoyed Zuck's history of and return to the profile as a point of creative focus. In the early days, it was the only space to "perform identitively" (in danah boyd's phrasing), so we all sweated over what interests and favorite music to list. Much of that got lost in the switch to the News Feed. That said, I think many of us will be disturbed to rediscover how much data Facebook has on us--pictures of long-forgotten parties, etc.