The trick isn't to convince the hard line critics, but to marginalize them. The vast majority of people have no hard fast opinions on the matter and are only aw

The trick isn't to convince the hard line critics, but to marginalize them. The vast majority of people have no hard fast opinions on the matter and are only aware of what the trends are. If Microsoft can put out a positive message and get that message repeated and talked about, the naysayers will begin to look silly. There's just enough latent resentment against the snobbishness of the Mac campaigns for this to work. This is not just marketing, it's politics. You could draw parallels to current US presidential election, but I won't because I know where it will lead.