There are a few good reasons to make a launching soon page. We made one because it allowed us to determine some visual standards for our actual product (brandin

There are a few good reasons to make a launching soon page. We made one because it allowed us to determine some visual standards for our actual product (branding, site layout, etc.) and we're using it as a way to find our users. We created a competition that lets people vote on where we launch first. We're actually going to move to which ever city wins. It seems to be working. I think people like the idea of having control over our future. If you’re going to request email addresses, I recommend playing an angle like this or offering something. In the past we’ve asked for emails for nothing in return and we got basically zero.