I feel advertising only really works when the person paying goes for a monopoly , remember when every small youtuber was sponsored by square space , then Expres

I feel advertising only really works when the person paying goes for a monopoly , remember when every small youtuber was sponsored by square space , then ExpressVPN. After you have seen 50 square space plugs and you want to setup a website with no programming skills you will go to square space. Outside of that everyone one pays for advertising to stop their competition from having this aforementioned monopoly so its less of the advertising working and more stopping your competition from having a monopoly.