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This is a net positive for advertising agencies which will gradually be unable to "prove" their ROI. Going back to the old days of spots and Nielsen ratings.
by jklinger410 5y ago
This is a net positive for advertising agencies which will gradually be unable to "prove" their ROI. Going back to the old days of spots and Nielsen ratings.
- YXNjaGVyZWdlbgo 5y agoThats the wrong fallacy advertising agencies know that online advertising numbers are bullshit but the marketing people on client side really like big numbers to impress their bosses.