Apparently they have (had) 123 showrooms (and perhaps concessions). So imagine if you need to keep these open 7 days a week, maybe 10 hours a day and staff them

Apparently they have (had) 123 showrooms (and perhaps concessions). So imagine if you need to keep these open 7 days a week, maybe 10 hours a day and staff them to cover holidays then you're probably looking at ~6-10 staff per site which is a fair old chunk. They might not all be full time so that headcount might go up even further. Then on top of that area managers, maybe 10-15 show rooms per manager? It all adds up. Their headcount certainly surprised me for a cycling on the internet company :)