The 'collapsed funnel' direct response ads are a pretty big market even if not the Coke & Pepsi's of the world. To the tune of a good chunk of 10BB.. The artic

The 'collapsed funnel' direct response ads are a pretty big market even if not the Coke & Pepsi's of the world. To the tune of a good chunk of 10BB.. The article - which I think is on point I agree with almost everything they wrote - mentions online only brands which are a great example. I don't think a lot of these brands could have been created or grown without effective DR digital ads and FB was the best by far at roas. I get tons of ads for expensive athletic shorts (which are total gay bait eye candy so that's probably why I get them despite not buying any except patagonia lol). I see the 'Ten Thousand' brand at the gym all the time so people really do buy from instagram ads and IG shop. I just googled 'athletic short' and they were the top sponsored results there too, goes straight to a purchase page. I have not seen them on youtube doing branding videos though.