a) Build a community around a topic b) Create an identifier for this community we are NoFap and We celebrate NoNutNovember c) Sell SELF-HELP books, merchandise

a) Build a community around a topic b) Create an identifier for this community we are NoFap and We celebrate NoNutNovember c) Sell SELF-HELP books, merchandise and services around the topic in order to guilt trip people into believing this voodoo science. i.e. https://nofap.com/groups/ https://nofap.com/groups/ It's the oldest trick in the book.