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For many B2B companies its a mix - promoting gated content through paid ads is the most ROI efficient way to make ads work at scale. Source: Own a fast growing
by cm2012 5y ago
For many B2B companies its a mix - promoting gated content through paid ads is the most ROI efficient way to make ads work at scale.
Source: Own a fast growing B2B ads agency.
- kristintynski 5y agoContent distribution through paid channels can definitely work well, especially if what you are running ads on are earned media placements talking about you/your content. Gated content can work exceptionally well if it is valuable enough, and not just an obvious attempt to grab contact info.