Yeah, but even within Peloton's own sphere competition is fierce and IMO some of the biggest "pros" of Peloton are liabilities. The customer base also includes

Yeah, but even within Peloton's own sphere competition is fierce and IMO some of the biggest "pros" of Peloton are liabilities. The customer base also includes me - I ended up getting an exercise bike during the pandemic, was in the price range for a Peloton (expensive as it may be), but ended up not choosing the Peloton. The biggest factor for me is that I didn't want to tie an expensive bike (which will last for many years) to the upgrade cycle of a consumer electronics device. Which is to say, I wanted to bring-my-own-tablet, knowing that I'd want to upgrade the screen far more often than I'd ever want to upgrade the bike. The tight integration here is actually - at least for me - a downside. There are also a plethora of subscription services now that do on-demand/livestreamed classes that aren't Peloton, and bringing your own tablet allows you freedom to choose any of them. Oddly enough - subscribing to Peloton's own content on an iPad is cheaper than doing so via their own bike, which further compromises the appeal of their hardware. I ultimately got a Bluetooth-enabled bike that didn't have any screen at all, but instead has a large tablet holder. Throwing my iPad on it and putting in my AirPods has been very usable.