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> No software company wants to sell hardware outside of Apple. You're right, but it's a strategic mistake. Hardware comes with more loyalty and brand awareness
by axg11 5y ago
> No software company wants to sell hardware outside of Apple.
You're right, but it's a strategic mistake. Hardware comes with more loyalty and brand awareness. How many consumers are aware of Square (cute little hardware squircle) vs Stripe? That brand awareness allowed Square to launch Cash App.
I think this extends to the rest of big tech too. Amazon and Facebook would do well to learn from this. Amazon and Facebook's most favourably viewed products are all hardware (Alexa, Kindle, Oculus)
- scarface74 5y agoAmazon doesn’t care if you buy a no margin Alexa device. They will gladly license Alexa to all comers. Kindle is available everywhere. People are “loyal” to Kindle not because of the device that relatively few buy, but because their whole library is tied to the Kindle app that runs everywhere.