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> The profit seems to be in selling the recurring subscription to exercise videos and gamification, which Apple already offers. Sure but they would inherit the
by tombert 5y ago
> The profit seems to be in selling the recurring subscription to exercise videos and gamification, which Apple already offers.
Sure but they would inherit the memberships that Peloton has, and if they were smart about it they would do a gradual transition towards merging the platforms, similar to how they handled Beats music IIRC.
- geodel 5y agoHuh, One more kid get wrangled/stuck in bike in some tragic accident and Apple would lose ten times more than Peloton ever lost. Besides endless memes about "Killer Apple" and so on. I guess Apple would prefer to stay dumb on this thing.
- tombert 5y agoThat's fair; I suppose Apple has traditionally stuck with "safe" electronics, as in stuff that is unlikely to be able to kill you. It's unlikely I'll be able to do anything with my iPhone that is likely to cause me any permanent harm, at least not accidentally.
- boringg 5y agoI mean aren't they looking into driverless cars? Seems like has a much greater legal risk than anything peloton could ever present.