I personally agree, but from their view is the competition/substitution another highly scalable virtual fitness subscription or is it a trendy cycling class (So

I personally agree, but from their view is the competition/substitution another highly scalable virtual fitness subscription or is it a trendy cycling class (Soul Cycle, Orange Theory, etc)? If it's more the latter, then $40 could be compelling value. Yes, the classes aren't the same, but they're convenient and cheaper.