People are driven by a desire for mastery, or the enjoyment of their colleagues and/or customers, or the actual impact of the work. The fact that most business

People are driven by a desire for mastery, or the enjoyment of their colleagues and/or customers, or the actual impact of the work. The fact that most businesses aren't saving the world, they are just making money is why so many pretend to be about saving the world. See: Silicon Valley's episode in season 1 about TechCrunch Disrupt.