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Yes, it does (Haskell Weekly uses Mailchimp): How we calculate open and click rates The open rate is a percentage that tells you how many successfully del
by ReleaseCandidat 5y ago
Yes, it does (Haskell Weekly uses Mailchimp):
How we calculate open and click rates
The open rate is a percentage that tells you how many successfully delivered
campaigns were opened by subscribers. To find this out, Mailchimp loads a
tiny, transparent image into each campaign, and counts how often the image is
loaded among the delivered campaigns. The image is invisible to your
subscribers.
https://mailchimp.com/help/about-open-and-click-rates/ https://mailchimp.com/help/about-open-and-click-rates/
- _1 5y agoDoesn't gmail prefetch images, regardless of someone opening the email?
- zeckalpha 5y agoWith 4100 samples, you can do some statistics to estimate an overall open rate.
- littlecranky67 5y agoYepp, but most mailclients block externally-linked content in HTML emails. Only inlined content is loaded. And if you measure only those clients that ignore that/whitelist that, the metric is skewed/biased towards less-privacy sensetive users.