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Offtopic question: How can you (reliably) meassure open rate of a newsletter? I'd assume mail clients as well as webmailers preventing any sorts of tracking, an
by littlecranky67 5y ago
Offtopic question: How can you (reliably) meassure open rate of a newsletter? I'd assume mail clients as well as webmailers preventing any sorts of tracking, and tracking only those that have lax privacy requirements would taint the whole metric, wouldn't it?
- ReleaseCandidat 5y agoYes, it does (Haskell Weekly uses Mailchimp): How we calculate open and click rates The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. To find this out, Mailchimp loads a tiny, transparent image into each campaign, and counts how often the image is loaded among the delivered campaigns. The image is invisible to your subscribers. https://mailchimp.com/help/about-open-and-click-rates/ https://mailchimp.com/help/about-open-and-click-rates/
- _1 5y agoDoesn't gmail prefetch images, regardless of someone opening the email?
- zeckalpha 5y agoWith 4100 samples, you can do some statistics to estimate an overall open rate.
- littlecranky67 5y agoYepp, but most mailclients block externally-linked content in HTML emails. Only inlined content is loaded. And if you measure only those clients that ignore that/whitelist that, the metric is skewed/biased towards less-privacy sensetive users.