Yeah, I've had that thought often enough. If we can't make people enjoy living in (insert least popular region in your cultural environment), how would anybody

Yeah, I've had that thought often enough. If we can't make people enjoy living in (insert least popular region in your cultural environment), how would anybody want to live in space/the moon/on Mars? These days it's flanked by a much darker counter: well at least space would provide a society that has reproduction under control with a reasonably wide moat from breeders.