Those small businesses could also include digital businesses that FB is more or less killing. For example, Sweden has two digital markets. One was bought by eB

Those small businesses could also include digital businesses that FB is more or less killing. For example, Sweden has two digital markets. One was bought by eBay but the other one continued until FB introduced its own market which unlike this one is "free" and doesn't even require you to leave your filter bubble and log into a different site. If FB pulls out they will have a fighting chance to survive.