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Without limiting the answer to the United States: Antitrust law is very complicated because there's multiple different legal concepts in play. The punitive ac
by urthor 5y ago
Without limiting the answer to the United States:
Antitrust law is very complicated because there's multiple different legal concepts in play. The punitive action response above is probably much better informed than my off the cuff one, and probably applies to this case moreso.
However, one principal test example I had in mind is if they close someone's Google Ads account.
For most businesses, removing the ability to advertise on Google would seriously impact their viability to compete with their competitors.
That's a classic example of Google being in a "market dominant position" vis a vis antitrust law.
Now the likely hood of this happening is close to zero. Because Google does NOT want to establish ANY sort of legal precedent ANYWHERE related to Google being in a market dominant position.
That would impact its business hugely.
- RC_ITR 5y agoI just think you’re applying the word anti-trust incorrectly. There are plenty of other non-Google ad networks, they just aren’t as good. Facebook obviously stands out as an example. Amazon another. Same for email clients. A regulator may see Google’s share in any of those markets and use that as evidence of monopoly power, but google bans plenty of people from using their services every day. I don’t think that’s the mechanism through which anyone can regulate them on anti-trust grounds.