At online boutique shopbop.com, traffic doesn't spike after happy hour. In fact, the online research company ComScore says purchases made by women during the ev

At online boutique shopbop.com, traffic doesn't spike after happy hour. In fact, the online research company ComScore says purchases made by women during the evening total only about 22.6 per cent of all online retail sales. But internet sellers know all about consumers who click on a Marc Jacobs dress and slur, "Hey there, frock. I want to take you home tonight." In other words: after discovering that there is no evidence of this being a signficant phenomenon we decided we were going to write this article anyway and pad it with quotes from some friends of ours who would admit to buying stuff online while plastered.