I wrote: "This is much different than "Give a number 1-5 to iPhone."" They wrote: "They were prompted with 12 different Apple-related subjects, and asked to

I wrote: "This is much different than "Give a number 1-5 to iPhone."" They wrote: "They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category" So, unless they are not being explicit about their survey question, which imo would make little sense, especially if it is a traditional Likert scale which is used in context of a question, it does tell us that. Regardless, my point is that the survey trying to quantify a score is much less valuable than the qualitative points in the article.