> Lego did extensive research and found that girls preferred to play with the characters rather than build sets. So they created the Lego Friends line where the

> Lego did extensive research and found that girls preferred to play with the characters rather than build sets. So they created the Lego Friends line where the characters own beauty salons, pet boutiques and can be news reporters working on stories about cakes. The sets do not come with hundreds of pages of instructions because most of them are fairly simple to build. The Lego Friends line is immensely popular. i.e. they figured out what the market wanted, then sold that thing, and it was profitable. I too prefer older legos but if people generally prefer another kind, what is lego supposed to do? The market also isn't the same as it was in 1980, how realistic is it to expect their offerings to be the same?