"They dominate just because they got there first" An argument quite often used by those who can't compete on the same level. Google is leading not because the

"They dominate just because they got there first" An argument quite often used by those who can't compete on the same level. Google is leading not because they were the first, but because they serve their customers well and continue to evolve. Go to the Google blogs and you will see great examples about how they spend lot of time trying to understand what users are meaning with their queries and refining the search to provide more relevant results.