i'm no expert in the inner workings of apple but i would have considered Ive head of product. just curious as to why you put Schiller ahead? of course Marketin

i'm no expert in the inner workings of apple but i would have considered Ive head of product. just curious as to why you put Schiller ahead? of course Marketing is an integral part of any large business and of course apple has been well above average in how their campaigns and messaging would rank in that regard. i added the commentary from Steve about the Scully era to the original post for context. from his explanation the nuance is, IMO, that when a company gets into this endless revenue cycle, a sales/marketing effort can demonstrate growth - hard numbers - far easier than a new product could. the new product could take years to become positive in NPV while a marketing campaign can "show up" by next quarter's earnings release.