Well, this uptick I've seen only in the last couple months so I'm wondering is there a culture change or impetus for culture change that occurred within the las

Well, this uptick I've seen only in the last couple months so I'm wondering is there a culture change or impetus for culture change that occurred within the last month or couple months or so? I think it's unlikely and that you're probably most likely right, but I want to fish out some comments from people in amazon who know what's going on.