4 ms·
> their endless pursuit for revenue has pushed sales and marketing people to the front of the line and product people operate in their shadows It may surprise
by culturestate 5y ago
> their endless pursuit for revenue has pushed sales and marketing people to the front of the line and product people operate in their shadows
It may surprise you to learn that for a very long time, Apple’s de facto head of product (aside from Steve, obviously) was Phil Schiller. The “marketing people” have always been near the top of the food chain.
- baby-yoda 5y agoi'm no expert in the inner workings of apple but i would have considered Ive head of product. just curious as to why you put Schiller ahead? of course Marketing is an integral part of any large business and of course apple has been well above average in how their campaigns and messaging would rank in that regard. i added the commentary from Steve about the Scully era to the original post for context. from his explanation the nuance is, IMO, that when a company gets into this endless revenue cycle, a sales/marketing effort can demonstrate growth - hard numbers - far easier than a new product could. the new product could take years to become positive in NPV while a marketing campaign can "show up" by next quarter's earnings release.
- deleted 5y ago[deleted]
- ericmay 5y agoIve was/is a designer. Think of him more like a rockstar single contributor.