I've played with Lego (never Legos) since 1980. I love the modern sets. The branded sets, to me, make it even more fun. You can mix a Batman mini-fig and use th

I've played with Lego (never Legos) since 1980. I love the modern sets. The branded sets, to me, make it even more fun. You can mix a Batman mini-fig and use the branded parts to make an uber-Batmobile of your own design. The Star Wars kits are fantastic. I actually bought all the Friends sets for myself because the brick colors are great. Even today I opened my mail to find a teddy bear valentine's heart Lego set from my girlfriend that is constructed from clever use of generic bricks, none of which would have been out of place in 1970s sets. In fact, I think Lego has become 100X more creative since the advent of the Internet, where people are making the more insane and elaborate constructions from the simplest bricks. It's become competitive in the nicest way. Lego today is thriving and is better than it ever was.