Could some of that simply be because Amazon has always had non-tech competencies? Microsoft, Google, Facebook, etc. Those have always been pure tech plays. Ama

Could some of that simply be because Amazon has always had non-tech competencies? Microsoft, Google, Facebook, etc. Those have always been pure tech plays. Amazon started out competing with Barnes and Noble. But yes, I get what you mean. Companies are very reluctant to change the secret sauce.