4 ms·
I think a Likert scale is actually different than how they're surveying respondents in the article linked by the OP. From Wikipedia: "A Likert item is simply a
by hellomyguys 5y ago
I think a Likert scale is actually different than how they're surveying respondents in the article linked by the OP.
From Wikipedia: "A Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with level of agreement/disagreement being the dimension most commonly used...
The format of a typical five-level Likert item, for example, could be:
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree"
This is much different than "Give a number 1-5 to iPhone."
- pohl 5y agoHow do you know? I couldn't find any example questions in the article.
- hellomyguys 5y ago"They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category"
- pohl 5y agoI did see that. That phrasing doesn't really tell us.
- hellomyguys 5y agoI wrote: "This is much different than "Give a number 1-5 to iPhone."" They wrote: "They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category" So, unless they are not being explicit about their survey question, which imo would make little sense, especially if it is a traditional Likert scale which is used in context of a question, it does tell us that. Regardless, my point is that the survey trying to quantify a score is much less valuable than the qualitative points in the article.