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This seems a bit bizarre to me. Rate products on a scale of 1-5? What is that actually measuring? Perception?
by hellomyguys 5y ago
This seems a bit bizarre to me. Rate products on a scale of 1-5? What is that actually measuring? Perception?
- pohl 5y agoIt's a common practice in survey design. https://en.wikipedia.org/wiki/Likert_scale https://en.wikipedia.org/wiki/Likert_scale
- hellomyguys 5y agoI think a Likert scale is actually different than how they're surveying respondents in the article linked by the OP. From Wikipedia: "A Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension, with level of agreement/disagreement being the dimension most commonly used... The format of a typical five-level Likert item, for example, could be: Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree" This is much different than "Give a number 1-5 to iPhone."
- pohl 5y agoHow do you know? I couldn't find any example questions in the article.
- hellomyguys 5y ago"They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category"
- pohl 5y agoI did see that. That phrasing doesn't really tell us.
- hellomyguys 5y agoI wrote: "This is much different than "Give a number 1-5 to iPhone."" They wrote: "They were prompted with 12 different Apple-related subjects, and asked to rate them on a scale from 1 to 5 and optionally provide text commentary per category" So, unless they are not being explicit about their survey question, which imo would make little sense, especially if it is a traditional Likert scale which is used in context of a question, it does tell us that. Regardless, my point is that the survey trying to quantify a score is much less valuable than the qualitative points in the article.