> The idea that we cannot make substantial improvements to people’s decision-making context and instead should spend all this money trying to hack the genome is

> The idea that we cannot make substantial improvements to people’s decision-making context and instead should spend all this money trying to hack the genome is obviously ridiculous. Except piles of cash per year ARE spend trying to change people's habits for the healthier, and it's obviously falling in the US. You're idea of, "Don't throw a pile cash at medical research, that's stupid! No, spend it on advertising, but healthy stuff!" seems like the obviously ridiculous idea.