I guess I don’t see the creepy connection? Putting on a fake smile with simplifying the way you present your work? Or is it the way the ted talks focus on one

I guess I don’t see the creepy connection? Putting on a fake smile with simplifying the way you present your work? Or is it the way the ted talks focus on one generally animated person that is creepy? Or that it’s the speaker adjusting themselves or their message in some way according to some circumstances?