You should use a dns blackhole (pihole type approach) as well as browser privacy extensions anyway. Techcrunch has a redirect to guce.advertising.com, which is

You should use a dns blackhole (pihole type approach) as well as browser privacy extensions anyway. Techcrunch has a redirect to guce.advertising.com, which is blackholed... so I can't read their content directly whether it's on hn or not. If I specifically want to read it, archive.is has it without ads. That means they get punished either way by losing hits, which is the only pressure they care about.