What's extreme? I expressed an opinion about a selling tactic used on a website. I realize that one trademarks a name, which is why later in the sentence I us

What's extreme? I expressed an opinion about a selling tactic used on a website. I realize that one trademarks a name, which is why later in the sentence I used the word "patent" for the process (of the math equation). Everything in that video was an advertisement. That was the point of it, and good on them for doing so. The simplicity of the design, words used, and the trademarks and imagery of the product. The whole point of the video in the link is to drum up hype and future business. What I disagreed with was their use of Safe-To-Spend without further explanation on why it was being trademarked. Otherwise it's just a waste of money. They could have called the result anything and leave the silly trademarks for later, unless they specifically had something to sell the consumer on with that name.