(Full disclosure, I'm competitively bias, but try to keeping balance) Is it really the case that it's the software that wins out, or the founding team behind it

(Full disclosure, I'm competitively bias, but try to keeping balance) Is it really the case that it's the software that wins out, or the founding team behind it? While I certainly agree we do harp on about "another [insert existing software]", in this case look at the track record of the team behind the software - mostly all worked together before, mostly all sold before. Does the age old adage "It's not what you know, but who you know" come in to play here? It would be interesting to look at other similar success stories as this, where it's already a crowded market being penetrated, to see what the teams are behind each success.