I think that, depending on the type of product/service they're offering, it could definitely be worth it. If it's a consumer product targeting less computer sav

I think that, depending on the type of product/service they're offering, it could definitely be worth it. If it's a consumer product targeting less computer savvy folks, the shorter/easier the better. If it's something my parents would use, and they could go to "z dot com" instead of "z dash gardening dot com". On the other hand, if it's a site that targets HNers, then it's probably harder to justify.