That data comes without e-mail addresses, phone numbers, or any real-world identity. They want to become more like Twitter, where people post with their IRL ide

That data comes without e-mail addresses, phone numbers, or any real-world identity. They want to become more like Twitter, where people post with their IRL identity. That way your Reddit upvotes can translate into a salesman physically knocking at your door if that's what marketers decide would make the sale.