Aside from the already great points made by others, I am trying to move away from the Amazon ecosystem a bit as both a reader and a writer, since I do not think

Aside from the already great points made by others, I am trying to move away from the Amazon ecosystem a bit as both a reader and a writer, since I do not think Amazon is good for writers (in the long-term). Since I also plan to start publishing my fiction "wide" (ie on stores other than Amazon), it was a good time to get a non-Amazon reader to preview my books on.