It's also a testament to how "endless growth" has become an unquestioned, but ever more stupid 'goal'. If you can innovate at a certain scale, stay successful

It's also a testament to how "endless growth" has become an unquestioned, but ever more stupid 'goal'. If you can innovate at a certain scale, stay successful within x standard deviations year over year, paying dividends and making profits...why MUST it always end up being underpinned by 'the market' demanding endless scaling. If what you want is to expand horizontally or the so-called pie gets bigger and more to gain? Fine. But that, as the end all and be all itself, is growing quite daft. It's goddamn inane.