Rogers' Diffusion of Innovation Product-led growth for deep tech category creation sounds like a new thing, but there's almost a century of quantitative social

Rogers' Diffusion of Innovation Product-led growth for deep tech category creation sounds like a new thing, but there's almost a century of quantitative social science on pretty much that. The book is a super easy & enjoyable distillation of it. ~10 years after reading, still inspires a lot of my first-principles thinking for how we approach basic product, marketing, partnering, etc