> Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the rea

> Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the reason why they make less money per pageview from AMP than they do from their own websites. In one instance, the revenue per page on AMP was less than half of what the publisher got on its owned and operated properties. In effect, the user experience is almost too good, with content loading so fast that people scroll past the ads before they’ve been able to load, resulting in ads that aren’t deemed viewable.[0] Google used AMP to control traffic, and therefore siphon ad revenue from publishers. I used to work for a newspaper and this was a huge problem for us, and Google absolutely knew about it. 0: https://digiday.com/media/publishers-find-google-amp-loads-fast-ad-views/ https://digiday.com/media/publishers-find-google-amp-loads-f...