Reading this article I can't help but feel its for the better. If we get to the point where one of the largest tech companies or groups of tech companies blame

Reading this article I can't help but feel its for the better. If we get to the point where one of the largest tech companies or groups of tech companies blames their downfall in revenue because of simply decisions made by their users. Then they're not doing what is beneficial to us and the technology is working against its users not for us. It's like banks putting out predatory loans and customers saying "hmm no thank you, that is not a smart financial decision" then the banks blaming their reduced revenue postings on customers not taking predatory loans. I can appreciate the fact that these technology giants cannot function without revenue and that this revenue comes from advertisement over user subscriptions. After all Instagram, Facebook, snapchat and YouTube are all engineering marvels and they are free and they have always been free (of course there are premium options), way before we really cared about advertisements and user privacy. I might be naïve, but I cannot see how these organisations could function any other way. If their main source of revenue is advertisement, which requires engagement, then of course they're going to optimize the way these services work in order to draw out maximum revenue. But if it comes at the detriment to its users and reduces the trust your customers have with your product due to privacy concerns. How do you change your model? All of these services would continue to be fantastic if they removed their ability to advertise. We want to be able to share videos online, we want to be able to socialize with our friends and family online, but we don't want to be stuck doing it and we don't want to be targeted while we do it.