In addition to the other comments, buyers aren't generally deciding between a 1/2 ton pickup and mid-size sedan anyway, or a luxury car and a small compact seda

In addition to the other comments, buyers aren't generally deciding between a 1/2 ton pickup and mid-size sedan anyway, or a luxury car and a small compact sedan. And I agree it really varies where you live and other variables, but that to me doesn't matter when 1) ICE vehicles aren't really that efficient anyway. 2) Even ignoring the first point, it's possible electric vehicle owners are more likely to get much of their electricity from greener sources than non-electric vehicle owners, and the extra demand on the grid requires more energy production to be built, and new energy production is probably going to be a lot greener than old sources. 3) A lot of people are somewhat environmentally conscious but only as convenience and their current lifestyle allow. People know a Civic is probably more environmentally friendly than 99% of cars, and don't care. Then you can get in how many oil spills have been prevented, etc.,