I agree completely. I'd also add that many people don't even have cable television now, so could they even watch the Olympics if the wanted to? I have not watch

I agree completely. I'd also add that many people don't even have cable television now, so could they even watch the Olympics if the wanted to? I have not watched network television in about 10 years, I have netflix and another streaming service, and that's it. Does NBC have free online streaming? Even if they do, it's still outside most people's normal sphere of media consumption so they are probably less likely to look at it.