The article is thin on the use cases of semantic search, which is the market Bing says it's trying to serve ("a decision support tool"). The article raises the

The article is thin on the use cases of semantic search, which is the market Bing says it's trying to serve ("a decision support tool"). The article raises the question of "how will Bing make money" and then drops the question, and goes on to talk about competing with Google. Lazy thinking by the writer.