Lots of ads are for things that aren't appropriate for Shopping, e.g. most service businesses. So that wouldn't work. Universal search is a ship that sailed lon

Lots of ads are for things that aren't appropriate for Shopping, e.g. most service businesses. So that wouldn't work. Universal search is a ship that sailed long ago my friend. People find it useful and Google has tons of metrics to back it up. It's not going away. Mixed mode search is just so much easier to use.